Episode 5: Finding and Delivering Your Value with Chitra Anand & Taylor Loren
Listen on → Apple Podcast | Spotify
ABOUT THE EPISODE
“Take a world view in everything you do. Take pause and look at what is happening at the world perspective. They drive and dictate business. Create linkages from the outside world and move them internally.” – Chitra Anand
Knowing how to communicate and position your business during the best of times can be tough, let alone during an unprecedented global crisis.
In the final episode of The Go-To: Special Edition, we discuss how to authentically communicate your value to connect with your customers with Chitra Anand, an advisor to high growth tech companies. Then, with Taylor Loren, Director of Content Marketing at Later, we discuss crafting a narrative on social media and learn some practical tips for staying relevant online.
Finding and delivering your value is essential when communicating during times of adversity, let’s dive in and see what we uncover.
In this episode:
Chitra asks three simple questions to help evaluate your business, purpose, and values
Determine how you are “showing” up for your customers and how that impacts your brand
Taylor dives deep into social media and what you need to be considering right now
Explore ways you can personify your brand by using video
Resources mentioned in this episode:
Later: #1 Marketing Platform for Instagram
Workbook: Dive deeper into the concepts of episode 5 with our free, downloadable workbook.
Please note that this content was originally created to contend with the Covid pandemic but is relevant for any season of your business.
“Umm... I Missed That”
Entrepreneurship is a world of its own, which means that some of the lingo used might get lost in translation. Don’t worry, we’ve got your back. Here are a few of the key terms you’ll hear on this episode of The Go-To and what they actually mean.
Positioning: how a brand is seen from the perspective of the customer and how it is distinguished from competitors in the market
Meet Our Guests
Chitra Anand, Advisor to High Growth Tech Companies
#ResilienceIs: really about having mental focus and being able to focus on whatever it is that you are doing. Personally, that means not being so concerned about what other people are doing and saying, but really being focused on what it is that you need to achieve and just being super laser focused.
Chitra is a doctoral researcher, innovation & culture change key note speaker, professor, author and advisor to high growth companies. With over 20 years in the technology industry, she has spent time as the head of Communications for Microsoft Canada, Director of Marketing at TELUS Corporation and Director of Operations at Open Text. Anand is at the forefront of an important new movement in the workplace: intrapreneurship. Intrapreneurs are the people within your organization who possess an entrepreneurial spirit, driving innovation, creative thinking, and new ideas. Chitra Anand has been named as a “bridge builder” for women in tech by the A-list; a yearly publication that features 50 prominent Indo-Canadians who through various career and community efforts have helped foster relations between Canada and India. She is the author of the Green House Approach, a book about developing ground swell innovation from within organizations which is now a required read for the Forbes School of Business MBA program. Anand has an MBA from The Kellogg School of Management and is currently pursuing her PhD at Bradford University in the UK.
Learn more about Chitra at www.chitraanand.com.
Taylor Loren, Director of Content Marketing, Later
#ResilienceIs: about overcoming challenges and being able to adapt and pivot and stay strong through all those times. I think it is also being able to recognize your vulnerabilities and being okay to sit with those.
Taylor Loren is the director of content marketing lead at Later, the #1 Instagram marketing platform. She is passionate about helping entrepreneurs grow their business through the power of Instagram marketing, which she does through the popular Later blog and free online Instagram courses. Taylor was named a LinkedIn Top Voice of social media marketing and awarded Best Startup Marketing in Canada.
Follow her on Instagram at @taylor.loren
The Go-To: Special Edition is produced in collaboration with:
