Episode 3: Sparking Conversation - Giving Voice to Your Brand with Katie Dunsworth-Reiach and Priya Chopra

ABOUT THE EPISODE

“You have to remember it is a two-way exchange. It is a free thing for you to do, but it takes time to build those relationships.” – Katie Dunsworth-Reiach, Talk Shop Media

Sparking authentic conversations is the key in this episode of “The Go-To”. We look at two marketing strategies to increase brand awareness among your desired audience. Using old school techniques for new school technologies, Katie Dunsworth-Reiach, Partner and Co-Founder of Talk Shop Media, reveals her insider secrets for public relations success. Our second guest, Priya Chopra, CEO and Founder of 1Milk2Sugars, spills all the tea on how social media should be used to engage with your audience and amplifying your reach.

In this episode:

Katie Dunsworth-Reiach shares her secrets for a successful PR strategy
Discover the free resources available for all entrepreneurs looking to enhance their PR
Priya Chopra explains the 4 tips she gives her clients who are starting a social media strategy
Learn how data analysis can help you improve your social media presence

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“Umm... I Missed That”

Entrepreneurship is a world of its own, which means the some of the lingo used might get lost in translation. Don’t worry, we’ve got your back. Here are a few of the key terms you’ll hear on this episode of The Go-To and what they actually mean.

Content pillars: 3-5 high level topics in which all social media content will be based on.

Engagement: the total number of likes, shares, and comments on a social media post.

Hashtags: a word or phrase used on social media to expand reach, identify topics, and allows for posts to be more easily found.

Press release: a short, compelling news story that is sent to media sources and reports. It provides information related to a campaign or update on the business creating it

Public relations: the process of managing the relationship and persona between a business or brand with the public.

User-generated content: any form of media created by the end user or consumer about a certain brand, company, or product.

Meet Our Guests

Katie Dunsworth-Reiach, Partner & Co-Founder, Talk Shop Media

An entrepreneur since the age of 24, Katie was discovered by Oprah in 2007 after co-founding the money-mentoring business Smart Cookies, and featured with her money group on the iconic talk show. In the heart of the financial crisis, Katie was among the first to make financial information engaging and relevant to women. By 2009, Katie was co-hosting her own W Network series and had co-authored the financial best seller Smart Cookies Guide to Making More Dough.

Today, Katie is an owner of Talk Shop - of one of Canada’s most disruptive PR and social media agencies. Katie believes in the importance of empowering women financially and professionally and has committed to raising the bar for pay and affordable childcare in Canada.

Today, Talk Shop offers industry leading maternity and parental top-up, flexible schedules and wellness packages to all employees. The company is consistently named among Canada’s Top 100 employers

Katie’s Go-To Resources:

Find Katie on Instagram at @katiedunsworthreiach and Talk Shop Media on all platforms at @talkshopmedia

Learn more about the work Talk Shop Media does at www.talkshopmedia.com.

Priya Chopra, CEO & Founder, 1Milk2Sugars

Born and raised in Montreal, with an East Indian heritage and ability to speak four languages, Priya Chopra, 40, epitomizes Canada’s cultural depth and diversity. As a mother of three with a keen business-savvy and admirable sense of intuition, Priya is the ultimate mompreneur.

Priya created 1Milk2Sugars in 2012, an agency specializing in PR, Social Media and Influencer Marketing. 1Milk2Sugars has now tripled in size, both in terms of employees and client roster, as well as picking up industry accolades, by winning USA based PR Daily’s Social Media Awards. With a coveted client list, including brands like Pfizer, NIVEA, L’Oréal and Sotheby’s, 1Milk2Sugars now has three offices covering the key eastern hubs of North America: Montreal, Toronto and newly in New York.

Priya’s Four “Go-To” Tips for Social Media Strategy:

Determine 3-5 content pillars
Be social on social media
Develop a solid customer service strategy
Use hashtags

Check out 1Milk2Sugars at 1milk2sugars.com and see how they use their social media channels by following @1Milk2Sugars and learn more about Priya on Linkedin @PriyaChopra.

“The Go-To: For Entrepreneurs in the Know” is produced in collaboration with The Scotiabank Women Initiative™. Thank you for your support!