Episode 4: The Heart of the Sell with Nikki Thibodeau & Keighty Gallagher
Listen on → Apple Podcast | Spotify
ABOUT THE EPISODE
“Right now with all of this cognitive overload, it is so much easier to digest content that is clear and consistent.” – Nikki Thibodeau
Whether your business is already selling online and needs to ramp up to face a challenge or you’re moving your business online for the first time, we uncover the tools and tricks needed to ensure your products and services get noticed. First, we discuss the e-commerce customer experience with Shopify’s Local Community Manager, Nikki Thibodeau, and discover a few important considerations when selling online. Then, we hear how Keighty Gallagher, Founder of Tight Club Athletics shifted her in-person, workout studio onto an online platform in a way that stayed true to her core values. Selling from the heart is the name of the game this episode, so let’s begin.
In this episode:
Nikki shares must-do actions to take before launching your online store
Learn how you can enhance the customer journey to increase sales
Keighty reveals her experience during Covid-19 and how she lead the pivot of her fitness studio online
Discover how you can apply filters to your decision making to ensure your actions align with your company values
Resources mentioned in this episode:
Workbook: Dive deeper into the concepts of episode 4 with our free, downloadable workbook.
“Umm... I Missed That”
Entrepreneurship is a world of its own, which means the some of the lingo used might get lost in translation. Don’t worry, we’ve got your back. Here are a few of the key terms you’ll hear on this episode of The Go-To and what they actually mean.
E-Commerce: selling your products through an online store or website
SEO (Search Engine Optimization): the process to ensure your website appears at the top of the rankings on a search engine (like Google) resulting in an increase in website visitors
Touch points: occurrences along the customer journey when a customer interacts with the business
Meet Our Guests
Nikki Thibodeau, Shopify Local Community Manager, Shopify
#ResilienceIs: understanding that there is always a way through. So, when you are presented with a struggle or a challenge that no matter how you feel up front you understand there is always going to be a way through.
A passionate individual, Nikki loves pairing up with entrepreneurs to help them grow their business. She is currently working as the Shopify Local Community Manager, delivering free digital resources for entrepreneurs to level up. Her favourite things to talk about are your business, content marketing, and how dogs are the greatest gift to mankind.
Follow Nikki on social @Nikki2987
Learn more about her on her local page shopifyvictoria.com
Keighty Gallagher, Founder, Tight Club Athletics
#ResilienceIs: a way to measure the dynamic up’s and down’s of energy or thought process… and listening to what your body is saying.
Keighty Gallagher is the founder of Tight Club Athletics which is a warm, welcoming and inclusive functional fitness studio that celebrates diversity, and encourages loving relationships with fitness and each other.
Founded in 2012, Keighty's mission was to carve out a brave and protected place for people not typically included in the fitness industry, and has been changing the way people feel about movement ever since. Her one location dubbed The Field House (due to its close proximity to the field she started coaching on and to her deep roots in track and field) is located on Union Street and has recently launched a livestream platform with accessible pricing to continue to support her community through interactive movement.
Learn more about Tight Club Athletics at tightclubathletics.com and follow on Instagram @tightclub.
The Go-To: Special Edition is produced in collaboration with:
