Siempre Eco
Rabia Dhanani founded Siempre Eco to bridge the gap between affordability and sustainability in home goods and wellness.
With just $500 in her savings account when she immigrated to Canada, she created her first beeswax wraps to provide an eco-friendly solution to the plastic wraps that continuously fill our landfills. After months of experimenting, she perfected the product, captured some shots to showcase it, and set up a website with the help of YouTube tutorials. If that wasn't challenging enough, she also launched her bootstrapped business at the peak of the pandemic—which required her to pivot her strategy multiple times as she learned to navigate these challenges.
All that work paid off, and Siempre Eco now offers dozens of sustainable products that help its customers lead sustainable lifestyles. You can find them online and in over 50 stores across North America.