Rabbittown Beverage Co.
When Stefanie Loukes was asked to share the story of Rabbittown Beverage Co. on Dragon’s Den, she panicked. She wasn’t sure where to start, so she told the “easy story,” not the difficult one.
In reality, Stefanie was navigating a whole new world with her partner, who was battling stage III colon cancer. While balancing medical appointments, raising two twin girls, maintaining a home, and going to work exhausted, she was starting a company from the ground up during the pandemic.
Despite the rollercoaster she’s been on, Stefanie continues to expand the alcohol- and sugar-free functional beverage brand while ensuring her business always reflects her values – even donating proceeds to The Canadian Cancer Society. Rabbittown Beverage Co.’s beverages are available online and in select stores in New Brunswick and Nova Scotia.