Field Notes
Faaiza Ramji founded Field Notes to connect the hidden gems of Alberta’s agriculture to the world. Calling upon her South Asian heritage and her love of Canadian culture, Faaiza shares her appreciation for all the good that can come from our own backyards.
Field Notes’ first product, Don’t Call Me Sweet Pea, is an amaro that’s made with distilled field peas and flavoured by botanicals grown in Edmonton–making it the first company in North America to use peas as a primary distillate in a flavoured liqueur.
Like so many entrepreneurs, one of the greatest obstacles Faaiza faced was overcoming her own self-doubt and vulnerability. And though she’s also had difficulty finding funding and partnerships as a young woman of colour in the Canadian prairies, she’s set on achieving her vision–even when that means redirecting her strategies and accepting that growth takes time.
Pick up a bottle at your neighbourhood shop if you’re in Alberta or show support by snagging some Field Notes merch!